The left-liberal parties are increasingly relying on immigrant votes and, ahead of elections, they are investing more in advertising targeted at these groups – as is also the case with this year’s election. This time, it is the Social Democrats and the Centre Party advertising on the Arabic-language site Al Kompis.
Samnytt has, in several previous articles over the years, highlighted how political parties and authorities advertise on the Arabic-language site Al Kompis, which targets immigrants in Sweden who do not speak Swedish. Now that it’s election season again, it is this large group that the left-leaning parties are now relying on to try to gain power – just as in the 2022 election.
READ ALSO: The Election Authority and Parties Advertise in Arabic-Language Online Newspaper
On the Social Democrats’ ad, featuring a photo of Magdalena Andersson, the party states that it wants to invest more in healthcare and schools:

If you click the ad, you are taken to a whole page – one of several – dedicated to the party. Here it says, among other things, that “The Social Democrats implement an economic policy that puts more money in the hands of ordinary people” and that they “want to prioritize support for struggling workers, ordinary families, and pensioners during a time of economic uncertainty and rising costs for everything from electricity and fuel to food and interest rates.”
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The Centre Party is also involved and promises to fight racism and discrimination:

In another ad with Abir Al-Sahlani, the EU parliamentarian promises she is “just as skilled at cooking Iraqi and Swedish dishes.” On the party’s campaign page Al-Sahlani also writes that she “wants Sweden to have a balanced migration policy that upholds human rights.”
LO Trade Unions
IF Metall and Kommunal, which are closely aligned with the Social Democrats, are also advertising on the site.
READ ALSO: Police’s New Arabic Campaign: “Don’t Sell or Lend Out Your Swedish Passport”
“Together we are stronger. We are 300,000 members fighting together to improve working conditions,” states IF Metall’s ad:

Like the Social Democrats, IF Metall also has a dedicated page on the site.
READ ALSO: Pressbyrån Launches Campaign in Arabic
In its ad, Kommunal promises things like advice and support, salary information, and job security:

Another advertiser targeting Arabic speakers is Kiviks Musteri, which is advertising non-alcoholic beverages:

READ ALSO: Sveriges Radio Launches Program in Arabic
